Our Story

Connection to water is primal.

60% of the human body is water, it's no wonder we never tire of it. Water truly feeds our soul. Anytime we are in water, near water, hear water or see water our body undergoes a positive physiological response - it's what we call the Blue Effect. 

We founded Freestyle because we want people to ritualistically take advantage of water's incredible physical and mental benefits. As lifelong swimmers and former Olympic and college competitors, we know how dull and lonely endless laps can be.  Freestyle set out to make swimming as fun as you might remember as a kid. 

Freestyle's technology is committed to make people faster and healthier with our physio-analytics, to eliminate boredom with phantasmal gaming worlds, and kill loneliness with co-training.

It doesn't matter how old or how fast you are, you are always a swimmer. ​

water shaman.jpg